Their forums became famous for all sorts of independent filmmakers to share ideas and new tricks they figured out with their editing software. 2-Pop labels itself as a “Digital Filmmaker’s Resource Site,” and really brings together a huge amount of information on technology, filmmaking tactics, and industry information. Jordon is well known as a feature film editor and creator of the 2-Pop web forum. This public resurgence continued when certain web icon’s jumped on board, mainly Lawrence Jordon. This was just a move to cement Final Cut Pro’s recent entry into the multi-faceted media markets. Apple’s editing program had been available for years before, but the most important shift in product use came when Apple announced that it would allow owners of Adobe Premiere to upgrade their copy for Final Cut Express or receive a $500 rebate on Final Cut Pro 4 (Easy Switch). As a way of attacking Adobe’s control of Macintosh software, Apple went strait after its editing suite, Premiere. Much of the quick success of Apple’s Final Cut Pro can be attributed not to it’s superiority in film editing, but simply to Apple’s ability to draw attention both from the professional and consumer realms. With the more recent upheaval of independent filmmaking what is demanded in editing has changed and a new standard for the entire field has emerged. As the industry has been conducted as a customized market the large studios tend to share production tactics, a trend that has allowed certain editing programs to be favored over others. Since the inclusion of non-linear editing software the film industry has been reliant on popular computer software as the prime means of post-production.
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